Todd Vaughan Portfolio - SEO & Content Specialist

About Me

Hey, I’m Todd Vaughan, a Search Engine Optimization (SEO) and content specialist who’s spent the past three years helping local and national companies boost their visibility online. I’ve helped businesses rank for more keywords, appear in Google’s AI Overview, earn more clicks, and get conversions.

I also love writing, and know how to craft the kind of SEO-optimized content that humans, search engines (and AI) enjoy.

Core Skills:

Keyword research • Competitive analysis • Content strategy & optimization • On-page SEO • Local SEO • Technical SEO • Off-page SEO • Copywriting

Some of the tools in my toolkit:

Semrush • Ahrefs • Screaming Frog • Google Search Console • Google Analytics • Google Trends • Looker Studio • Jasper • Gain • ChatGPT • Wrike • Confluence • Salesforce • Canva • HTML/CSS (I hand coded this page)

SEO Case Studies

Multi-state Healthcare Company

Learn how I helped a mental health organization gain over an 800% YoY increase in impressions & over 200% YoY growth in clicks.

VIEW CASE STUDY

Local Court Reporting Business (Blog Strategy)

Discover how I helped a low-performing blog achieve top-10 rankings for multiple pages and land in the AI Overview.

VIEW CASE STUDY

Writing Samples

salesperson showing software to new client

9 Client Onboarding Best Practices to Boost Retention

A mock B2B, SEO-optimized long-form guide walking business owners through onboarding best practices to improve retention, build trust, and strengthen early-stage client relationships.

VIEW SAMPLE

a local plumber performs drain cleaning on a bathroom sink

Drain Cleaning Services in Atlanta, GA

A mock B2C, SEO-friendly service page for a local plumbing company that explains services, targets “drain cleaning” keywords, and encourages calls and quote requests.

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a collage of scary podcast cover artwork

9 Scary Podcasts That Will Totally Creep You Out This Halloween

A published listicle blog post for SiriusXM that earned 1st page ranking on Google & the featured snippet on Bing. It highlights horror podcasts from the brand’s catalog.

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a housekeeper is holding a bucket of cleaning products

Google Business Profile Posts for Happy Housekeepers

Mock Google Business Profile posts for a local cleaning company that target different funnel stages and drive calls, website visits, and booking inquiries.

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Arizona Fresh Landing Page (Copy & Canva Design Sample)

A mock landing page that combines my original copy and layout to highlight product benefits, build trust quickly, and guide visitors toward a clear primary call-to-action.

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american express mock infographic with details on opening a business checking account

American Express Infographic (Copy & Canva Design Sample)

A mock infographic featuring my original copy that communicates key benefits, rewards, and next steps for opening an American Express business checking account.

VIEW SAMPLE